Latest insights

Developing an effective marketing plan – Webinar Recording

Webinar Recording:

This webinar will look at the key elements of a marketing plan & help guide you through the process of creating an effective marketing plan.

This webinar, delivered as part of the Digital Tech Cumbria programme along with CDI Alliance, will look at the different elements of a marketing plan and you’ll leave with an understanding of how to apply the principles of marketing to develop your own plan.

Content:
  • We’ll explore the importance of understanding customers
  • How to think about your competition from the point of view of your customers
  • Why “brand” is important
  • What messaging you should use and why it’s important to be consistent
  • Which channels to use to reach your customers – and whether you’re looking to retain or acquire customers

Presented By:

Deborah Goodall – CDI Alliance

Presented by Deborah Goodall, who has 25 years experience of growing businesses through effective marketing – including visitor attractions and destination food halls and cafes. Deborah specialises in marketing strategy through understanding target audiences and their triggers and motivations.

Deborah is commercially astute and has experience in B2B and B2C environments and has a passion for direct marketing. She has been running masterclasses and workshops since 2009 and provides content to help businesses make the most of their marketing potential – and open their eyes to some of the ways to reach the modern consumer.

Deborah was elected to Fellow status by the Chartered Institute of Marketing in 2019 in recognition of her coaching and consultancy experience.