Making sure your business is visible has never been more important and PR is a powerful tool in the marketing mix.
In the digital world, PR stories reach online media outlets as well as traditional print and have the potential to be shared widely on social media to reach even more people and add credibility to your brand.
Delivered as part of the Digital Tech Cumbria programme along with CDI Alliance, in this webinar you’ll learn:
- Why PR is such a powerful tool,
- What makes a strong news story
- Understand the basics of writing a press release.
We’ll also look at how to sell your story, the power of a good image and to increase the reach of a story both on and offline.
By the end of this 60 minute session you’ll be confident to create your own news stories, pitch to the media and extend their reach.
Your presenter for this session is Rachel Goddard – a PR professional with 30 years experience. She is passionate about helping companies unlock potential business opportunities by taking a holistic approach to PR.
Rachel has worked for large corporates and hundreds of SMEs and started her own comms agency in 2002. She has run countless workshops to help businesses harness the power of PR.