Understand Lead Generation and how to acquire targeted potential clients through some simple steps and easy to action tips to drive more leads.
This webinar, delivered as part of the Digital Tech Cumbria programme along with The Marketing Power Hour, will look at the key elements of Lead Generation and how to create a pipeline of customers ready to be converted into a paying client.
- What is Lead Generation?
- Plan and implement an Audit on your links
- Top of the funnel high quality content to create leads
- Optimise for conversion
- Co-marketing opportunities
- Converting leads to sales
Claire Benson is a director-level strategist and coach, who supports businesses & not-for-profits understand their purpose, align their business goals and deliver on their strategic objectives.
Claire is a Fellow of the Chartered Institute of Marketing and Chart.PR and has over 20 years’ experience working in Asia, New Zealand and the UK for third-sector, government, and commercial entities.
Claire is passionate about entrepreneurialism and digital innovation, as well as being smart with our business resources and creating a work/life balance that supports our own wellbeing, the planet we inhabit and the people we share it with.