At our Digital Showcase event on 7th October, we’re showcasing best practice uses of digital technology. So it makes sense for us to use one of the fastest-growing technologies in the conference world to run a virtual event. We’re using a specialist conference software system called Hopin, which makes virtual events engaging and accessible.
The virtual conference platform will have the usual things you would expect to see at any conference, such as a main stage area for people to deliver the keynote sessions. Hopin allows us to take things onto another level with the facility to create a digital exhibition made up of virtual booths.
What is a virtual booth?
A virtual booth is a space where exhibitors can meet and greet attendees. You can talk about your brand, products or services, and even capture leads and let people download digital marketing materials.
You can choose to be ‘live’ in your booth during the event, or you can create a pre-recorded video that people can watch together with downloadable pdfs or other documents. You don’t have to do a video if you don’t want to. You could just have your logo or a picture that represents your brand, and perhaps some links or a pdf download.
The booth also allows you to create a special offer or discount code. So, for example, if you are launching a new product or service, you could offer a discount to people who drop by your booth by giving them a unique discount code that they can use to purchase from your website within a specific period.
In the picture below, you can see what your details would look like in the booth, and on the right-hand side, you can see the live chat where booth visitors can interact with you.
Do I have to be ‘live’ all day in the booth?
The system gives you a choice of being live all day or part of the day, or you could just have an ‘unmanned’ presence for the duration of the event. If you would like to be ‘live’ in your booth to personally greet everyone who stops by, your booth would look like the picture below.
If you want to change to ‘pre-recorded mode’, just click the button, and at the top, and your booth will change to pre-recorded information. (See the image below).
It’s free to have a virtual booth at our Digital Showcase, and we set it all up for you
If you would like to have a virtual booth at our event on 7th October, it’s free for Cumbrian businesses, and it’s a great way to network with and make new contacts with like-minded businesses across the county. If this sounds good, we’ve put some contact details at the end of the article.
What do we need from you?
To get your virtual booth up and running, we need the following information:
- A background image for your booth: 1500 x 700 2:1 aspect (twice as wide as tall).
- A logo: 1080 x 1080 1:1 aspect (a square image).
- Your business name.
- A contact name.
- Approximately 100 words of content about your business.
- Your website link.
- Your social media links.
- Contact email address.
- Any special offers or discount codes you’d like to promote at the event.
Once we have that, we’ll set up the booth for you. It will look something like this.
You will also get a login to the Hopin system that you will use, not only on the event day (7th October), but also to make changes to your booth content in weeks before the event.
Contact details for registering for a virtual booth
If you would like some more details, please email Elly Taylor – firstname.lastname@example.org